Everyone, at least among those professing Christianity, seems to be in favor of winning souls. There may be disagreement on doctrinal and practical aspects of Christianity, but in this field of endeavor, unity seems to prevail. Yet, despite the perception of unity, many souls are lost, and our personal motivation may be lacking. So, what shall we do? Here’s my response: Love the Lord with all your heart (Matthew 22:37). Love your neighbor as yourself (Matthew 22:39). Focus on the spiritual dangers facing mankind (Ephesians 6:10-13). Focus on the vast number of lost souls (Matthew 7:13-14). Focus on our inability to save self (Ephesians 2:8-10). Focus on the need of more workers to evangelize (Matthew 9:37-38). Focus on our limited opportunities to win souls (Matthew 25:14-30). Focus on the grace of God in our lives (1 Timothy 1:13). Focus on the power of God to change lives (Romans 1:16). Finally, focus on a positive and confident attitude as we labor in the vineyard of the Lord (Philippians 4:13). Will these points of focus guarantee that we will win a soul to Christ? No. However, such focal points will guarantee that each one adopting these will be better motivated for an enduring effort to evangelize the world, regardless of what others may do.