Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name.” (Revelation 14:9-11 NKJV)
The idea that Hell is the devil’s kingdom and that he rules is plain make-believe. First, Satan did not create Hell. God did (Matthew 25:41). Next, Hell is designed to be Satan’s punishment and prison – forever (Revelation 20:10). Finally, it is not the devil who rules or is in control of eternity. It is Jesus Christ (Revelation 14:10; 20:11-21:8).
Many fail to understand the righteousness of Hell. “How dare we be punished in such a way!” However, the facts are that Hell makes justice real. It also demonstrates that those who suffered at the hands of the wicked here for Jesus’ sake chose well; those who rejected Christ did not. Further, to be made for God’s presence for eternity, and then to reject that purpose, puts one in the unenviable position of existing forever without the possibility of fulfilling the reason for one’s existence.
On the other hand, God is satisfied because He demonstrated His love and glory over His enemies; it is always by one’s own designs that anyone will end up in Hell (Isaiah 59:1-2, 18).
So, who rules over Hell? The Lord, of course (Psalm 103:19; Acts 10:36).
